How I Get Hundreds Of Daily Website Visitors For Free
Copyright © 2005 Louis Allport
Know about "Viral eBooks"?
It's not a new concept I'll admit, but it works like
absolute gangbusters. In fact, over the past three years it
has personally been responsible for bringing me hundreds of
thousands of visitors to just one of my websites. AND -
100% for free.
Getting traffic with Viral eBooks is a "free traffic
tactic", which means you're not paying for advertising.
But, because you're not paying for this exposure, you need
to instead create content that people WANT to pass on.
This takes effort, but if you do it right, it can pay you
back hugely. Let's go through it:
Okay - for starters you can create Viral eBooks in two
formats:
EXE (executable) format - which means it only works on PC's.
This type of eBook looks like a website packaged together.
These types of eBooks look great, and all someone has to do
to view it is download and double-click it. But, as
mentioned it does only work on PC's, and generally the
software to create these types of eBooks isn't free,
although it is very affordable. (I personally use the
software from eBookCompiler.com which as I write this
retails for around $30.)
Alternatively - you can create and distribute Viral eBooks
in the hugely popular PDF format. The advantage of PDF is
that everyone can read them successfully whether they're
viewing your eBook on PC, Mac or "other".
To read PDF successfully, the person who downloaded the
eBook needs to have the free Adobe Reader installed on their
computer. Most people do, and if they don’t it's a quick
download from Adobe.com, so this isn't an issue.
Although PDF’s can be more widely read that EXE style
eBooks, they’re not quite as flexible. With EXE's for
example you can actually embed video and audio into the
eBook. This isn't possible with PDF. With PDF you would
need to instead include a link to where the reader can view
or download the audio/video online.
So with this in mind, you need to decide what's most
important to you and make your choice accordingly for eBook
format. I personally don't recommended you create your
eBook in both formats, since that just complicates the
distribution process in my experience. Stick with one or
the other.
For creating Viral PDF's - there's a wide array of software
that allows you to create PDF's. Some of this software is
free, some mind-bogglingly expensive. To view many
available options, simply search Download.com or Tucows.com.
For creating Viral PDF's, I personally use software that I
had specially created. And the advantage of my software is
that it allows you to easily create fully *brandable* PDF's.
This means that people can customize your PDF with their own
affiliate or website details.
The benefit of this feature is that it makes it much more
likely the PDF will spread far and wide for you as it gives
the reader a strong incentive to pass the PDF on as they can
now directly profit from it's distribution.
You can get this PDF branding software for free at
BrandPDF.com
So those are your two options for eBook formats. Now - how
do you make it truly viral?
Well, first of all, decide what kind of visitors you want to
your website, and create an eBook on a subject that would
interest those people.
Your eBook has to be truly useful, interesting, and
credible. Don't create a poor quality eBook since no one
will read it, which means of course that no one will visit
your site.
You can even include multi-media links within your eBook to
related audio and video if you like, making your product
even more interesting and unique. These download links lead
back to your site of course, which naturally gets you more
visitors.
If you're not familiar with a subject matter that would
allow you to reach your target audience, you could perhaps
have an eBook ghostwritten. There's plenty of Ghostwriters
who would bid on a project you list for free at eLance.com.
(Ghostwriters are professional writers who create unique
content for you on a subject of your choice, and give you
all the rights to it, so you can use it as you choose. Many
ghostwriters offer their services very affordably.)
Alternatively - an information-rich interview with an expert
in the field could be a good solution. The person you
interview gets free advertising that way too of course, so
they may well be happy to spend the time.
Such an interview can be done either by email or by phone.
The audio of a phone interview would be edited (to remove
any mistakes) and then transcribed. Both the audio and
transcript can then be offered in the eBook.
In my personal experience, longer interviews (more than just
a few simple questions) don't work well by email since it
can take the person being interviewed quite a lot of typing,
and I find the momentum of the process quickly fades this
way with every question asked, which can lead to significant
delays.
For this reason, and to keep things quick and easy for the
person being interviewed, I have generally gone with phone
interviews in the past - one hour of interview generally
creates from around 7,000 to 10,000 words of content.
Then after finalizing the recording and tidying the
transcript, pass the product by the interviewee before
publication to confirm their approval.
And let me stress again - your eBook must be high quality
and credible. The higher the quality the further it will
spread.
If it's free to give away, maybe aim for an eBook that could
sell for $20 comfortably - IF - it was being sold.
Use this as a rough guide to the kind of value you want to
aim for with your eBook. The more value you offer in a
subject your target market is interested in, the more people
will pay attention to it. It's as simple as that.
So finally - how do you make the eBook as viral as possible?
One important point already mentioned more than once is to
make the eBook very high quality.
The next important point also touched on is that it is very
good to give people strong incentives to pass the eBook on,
rather than simply hoping they do. To do this, give them
benefits for passing it on. Particularly - by making it
brandable so that the person passing it on can add their
affiliate links, or even their "home page" address to it.
For example:
"This eBook is brought to you by JoeBloggs.com"
If it's a free to sell eBook (which means: if you have a
copy of the eBook, you have the automatic right to sell it
yourself. In a sense these are resale rights that
automatically roll from one eBook owner to the next) - have
a ready-made and professional website and sales page linked
to from within the eBook, so that it's easy for people to
start selling it.
And if the offer, sales copy, website and product are all
high quality, the eBook should sell well for everyone who
resells it, which means it quickly spreads far and wide for
you.
If you give everyone who gets a copy of the eBook a way to
profit it will just keep on spreading for years to come.
This has been my experience. Search for my name in Google
to see this first hand.
And pay attention to the rights you give the eBook - loose
rights for an eBook will help it spread far and wide
quickly. Specify the rights within the first page or two of
the eBook so there's no confusion. And don't just say
"Master Rights". Explain the rights in an easy to
understand way.
And let me also say that the more eBooks you create, the
larger the "Viral Net" you'll have out there working for you
to bring you visitors every single day.
I've personally been creating viral eBooks for around three
years as I write this, and have over thirty eBooks out there
on thousands upon thousands of web sites. AND - on tens of
thousands (even hundreds of thousands) of personal computers
around the world. And all these eBooks are working
automatically every day to bring traffic back to my site.
Starting your own Viral eBook library can do the same for
you.
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Louis Allport is an online product developer and marketer.
He recently revealed a system that can help you create
best-selling products practically on demand: